Hi there!
I’ve been slacking off this week and watching lots of movies instead. How are you doing?
River of updates
In this short article, I talk about how to create your own brand whether you’re a professional or a student just trying to figure out your way.
Creativity realm
David, 23, Tucson
Wang, 50, Shanghai
“Everything We Touch” is a series by Paula Zuccotti who documented people across the globe to collect every object they touch in the last 24 hours. Participants are from diverse ages, careers, cultures. She wanted to answer: can we make sense of someone’s life by only viewing the objects they interact with throughout the day?
I wonder if everything we touch change a lot after this pandemic?
Off-road Specials
Away, a luggage company whose sales is impacted by COVID-19 switches gears to selling pet carriers. What’s refreshing is how they’re targeting dogs in their ads. They put posters on dog height and put scented coating of cedar (Yosemite), catnip (Cairo), and steak (Buenos Aires).
The scents will make your pet stops to sniff and by doing that, it will make you see their ads. This is an excellent example of sensory and beating-around-the-bush marketing.
Tips and Tricks anyone?
I’m feeling kinda bored with Twitter and I’ve been tweeting a lot less.
If you’ve been able to tweet consistently, how do you do it?
Share this with your friends! This newsletter can also be a conversation starter with someone you always want to get closer with ;)
I think the best ideas come from conversations, so if you have something to say, feel free to reply or DM me on Twitter. You can also find out more about me or my writing on Sherlearns.com. I promise I will reply to all your messages!
Be incorrigibly irreverent and keep hopping on everyone's thread. My infamous Twitter strategy