The best thing about my current role is the variety of things that I get to do such as helping build a course, writing press releases and creating pitch proposals.
Despite all that, I’m still keen on learning strategy as it’s a foundational skill. So to upskill, I took a Brand Strategy class with Mark Pollard on Skillshare and try to apply it to my toy store.
According to Mark, there are three types of brand strategy:
Product centric: Highlights the functionality of your product
Customer centric: Focusing totally on the customers and how your product fulfil their needs
Vision centric: You’re selling a common purpose for those who buy your product and choose to work for you
Combine the three and then put it on one page (Brand on a Page) 👇
The best brand strategy is starting with being vision centric, followed up by product and customer centric approaches to support the vision.
After doing these exercises, I realize how out of touch I am with my customers. By doing online business, I tend to rely on data more than the customers that generate the data, just because one requires less effort than another. My next step is to find out more about my customers’ background, needs and pain points.
How do you do customer research?
How’s Australia during this time?
You can watch the answer to that question in this satirical ad by an Aussie comedian. My favourite: “Australian economy currently runs on Epson 505.” “The most successful country in the world at flattening the curve.”
The ad is so true, it hurts 🙃
Guess the material 🔍
It’s packaging grade cardboard and tracing paper with added LED lighting and glass when necessary. The intricacies!
When he adds light 🔥🔥🔥
Credit: @GregOlijnyk